ClickBank’s Automatic Currency Conversion
Ok guys, I just got this from my friend Adrian Ling and think it's important enough to let you know...
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A couple of days ago, ClickBank implemented automatic currency conversion on the checkout page.
For example, if your product costs USD$47 and someone in New Zealand clicked on the purchase button, the price he sees on the checkout page is NZD $90.38 dollars.
Although USD$47 and NZD$90.38 are the “same” - it may “look” more expensive to the potential customer, i.e. or some marketers put it, it defeats the tried and tested “psychological pricing point” where numbers such as $27, $47, $67 converts best.
This was raised at the Clickbank Success Forum.
Thankfully, ClickBank has responded and you have a choice. If you’d like to disable this automatic conversion, you can contact them via ClickBank Publisher Contact Form and request that this automatic conversion feature be disabled in your account.
If you choose to disable the currency conversion, you can still offer products in different currencies by manually setting them in your ClickBank account.
In this case, you simply set up a unique product for each currency you wish to accept. For example, if you want to offer the same e-book in USD and GBP, you can set up two separate products in the “My Products” section of your account.
Product #1 - default currency = USD,Product #2 - default currency = GBP
Then provide 2 payment links on your sales page. If customers click on payment link #1, they will see the price specified in USD.
If they click a payment link for product 2, they will see the GBP price. In both cases, the consumer will not have the ability to choose a different currency for payment.
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To Your Success!
Ewen
http://twitter.com/ewenc
Read more about the online marketing secrets series.
online marketing secrets
, online marketing, internet marketing, Marketing, marketing an online business, web site online marketing, marketing online, internet marketing online
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A couple of days ago, ClickBank implemented automatic currency conversion on the checkout page.
For example, if your product costs USD$47 and someone in New Zealand clicked on the purchase button, the price he sees on the checkout page is NZD $90.38 dollars.
Although USD$47 and NZD$90.38 are the “same” - it may “look” more expensive to the potential customer, i.e. or some marketers put it, it defeats the tried and tested “psychological pricing point” where numbers such as $27, $47, $67 converts best.
This was raised at the Clickbank Success Forum.
Thankfully, ClickBank has responded and you have a choice. If you’d like to disable this automatic conversion, you can contact them via ClickBank Publisher Contact Form and request that this automatic conversion feature be disabled in your account.
If you choose to disable the currency conversion, you can still offer products in different currencies by manually setting them in your ClickBank account.
In this case, you simply set up a unique product for each currency you wish to accept. For example, if you want to offer the same e-book in USD and GBP, you can set up two separate products in the “My Products” section of your account.
Product #1 - default currency = USD,Product #2 - default currency = GBP
Then provide 2 payment links on your sales page. If customers click on payment link #1, they will see the price specified in USD.
If they click a payment link for product 2, they will see the GBP price. In both cases, the consumer will not have the ability to choose a different currency for payment.
-----
To Your Success!
Ewen
http://twitter.com/ewenc
Read more about the online marketing secrets series.
online marketing secrets
, online marketing, internet marketing, Marketing, marketing an online business, web site online marketing, marketing online, internet marketing online
This online marketing post is presented by Ewen Chia: 12:59 PM
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26 Comments:
Just a quite note from an Aussie.
A lot of non US marketers have Paypal accounts or similar in US dollars so when one sees the price in their own currency then it can be a real disincentive to buy. As an example I was interested in a product a few days ago and at say US$5 it seemed a bargain but when expressed in Aussie dollars it was at the time over $9 which was no longer the same bargain.
Kerrie
http://www.masteringinternetbasics.com
Hi Ewen
Thank you very much for this great post. Of course this decision will affect many of CB publishers.
Now consider this situation please. If for example, a publisher set 2 products as you mentioned in your post. One of them, the original, is set for USD $47, and the other for (#2), for NZD$90.
If an affiliate want to promote the second one (#2) to Newzeland people. What will be his affiliate link?
(Please note that this product is #2 in the publisher account)
Thank you.
Hilal
Hi Ewen,
thanks for the info. Still thinking about it...
Hi,
Thank you very much for this great information.
http://blog-money.orwebsite.com
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http://blog-directory.orwebsite.com/
thanx ewen for the info! u the best! :)
Personally, I hate Clickbank, as a buyer and as an affiliate. As a UK buyer, I'm expected to pay 17.5% more for anything - I'll usually back-out. As a seller, Clickbank whithold commissions, then suck $1 a month for six months before charging me another fee, before I finally get paid. This is all down to some cynical qualification criteria - yeah, right. Clickbank may have lots of products, yada, yada, but it sucks.
Social Media Strategies in Affiliate Marketing are very good and the information is very useful for the people who are in the field of Internet marketing. The audio about social media strategies is very good.
Yes...you are quite right Ewen. I am fron NZ. It's a horrid site when you see a US$47 is now nearly double and plummeting. I don't bother to check anymore...I just double it.
Some things you just have to have....domains, hosting etc.
I'm in the middle of very expensive coaching and well...you gotta take it on the chin.
Thanks Ewen, great post. Thank You for the keyword tips, I always need inprovement in that area.
I prefer to show the price in USD. Will switch off the automatic feature. Thanks Ewen!
This is another quiet comment from an Aussie, I would hope that we (buyers) are on to this type of underhanded salesmanship.
Be upfront with your buyers and they will not on respect you for it, they will appreciate your honesty and very likely trust you more.
Please stop trying to hoodwink us, we don't like it.
Thanks for the article,
Ouss
http://blog-money.orwebsite.com
http://articlesdirectory.orwebsite.com/
http://dir.orwebsite.com/
http://blog-directory.orwebsite.com/
What are you up to Ewen? And where have you been? It has been month to see yet another good post from you.
Hi Ewen,
During our word economy crisis, they should not do that, if that in case in Malaysia the product price of USD47 it will show
RM164.50 wah.... to expensive...
Anyway thanks for the info.
Thanks for the great tips Ewen. Displayed price can certainly impact sales conversion.
Yeast Infection Men
Great info Ewen thanks for sharing. I went over to Clickbank to check it out. I had not heard of it, so thanks.
This post has been removed by the author.
Hi Ewen,
thanks for the information, so we know it, and like you said about “psychological pricing point” - price look like more expensive.
Wei Hong Oei
http://www.weihongoei.com
Hi Ewen, I like Clickbank on how they automatic convert to any currency if you sell some products.Great job here sharing the knowlegde that you have to others. Finally, my business start flooding of orders since I bought one of your product.
Cheers,
Julius
www.5minutesperday.com/millionaire123
Thanks Ewen! Great info. Super Affiliate Traffic is what we need. And, a super affiliate like you are, always gives it to us.
Thanks for the heads up Ewen. It will make people more familiar with the actual price of infoproducts they are buying online.
The instant conversion will also make CB publishers anywhere they are, aware of the real sales they are making. Great post!
Hi Ewen
I look at the people complaining about the conversion rate in your comments? I wish these people could come to South Africa and stay here, earn our currency "Rands" that's R10 to $1 and then we see how they feel? A $49 product to us is R490 and R490 can buy most people a full tank of fuel in there car!
For along time now I have been asking marketeers juts like you do start catering for our South African market there are so many people here hungry for information you wont believe it?
Unfortunately no marketeers in the U.S want to make less than they are making IE "$49" What I'm going to say next is not to try and upset anyone? but marketeers are being very stupid not to drop their price to county's like ours with such a weak currency?
Lets say you drop the price to $15 to people in South Africa that's only R150, now that type of price people here would pay with a smile! 500 copies of a ebook or product at $15 is and extra $7500 that you never had before I hope you see my point?
Anyway that's just my 2cents worth. So next time you want to complain about the price think of us here in South Africa!
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Hi!
great info, I think this is going to be of help. I'll quickly rush down to see things for my self.
http://www.easycashpages.com
Hi Ewen,
Thanks for this article, hope it is for our success;). Very valuable advice, because I agree that numbers does meter. I have really international list, lol I do not know why, but a lot of international people get to my list.
For some of them $8 would by 28 (currency), so forget about creating psychological aspect in case we could not change it for dollars only.
Take Care,
Michael
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