Online Marketing - Where to Focus for Improved Subscriber Conversion Rates?
More often than not, your focus will need to be on improved subscriber conversions, and then on improving the rate of subscribers that convert to sales.
This is because you are then working with a larger pool of consumers, and giving them more related options to choose from. If you are building a business, rather than a one-time mailing or short-term project, build a relationship with an ever-increasing subscriber base and you'll never want for clients.
Therefore, if you're building a product line of intangible products, if you plan on following up with your list to sell them other items or affiliate products, or plan on delivering a product that will need some form of interaction before the order is placed (realtors selling a home, selling consulting or a service where rates must be discussed first), then you want to focus on building your list.
Think about mini-sites in this equation, or even blogs. Mini-sites often have a page for subscribers to fill in their information before they even have the chance to see the sales page or the rest of the site - in fact, some marketers won't even attempt to make a sale on the first visit, because for them, building that relationship is much more important.
You may be surprised that I mentioned blogs. Blogs do one important thing quite well for a certain part of your population. It integrates your site into their daily routine.
People who read blogs, and follow them by RSS, are more likely to be the type of people who are online every day, and who use their news reader, their personal Yahoo! page, Google Reader or Bloglines on a daily basis.
And whenever you have new posts that interest them, they'll be coming to your site or accessing your feed. It's 100% content delivery, much higher than email. More people seeing your message helps conversion rates significantly.
Abandoning email would be a mistake, but if you can come up with the content, tying your blogs posts to sales pages can increase your sales conversion rate dramatically.
The 'Midas Touch' is Yours!
Ewen
This is because you are then working with a larger pool of consumers, and giving them more related options to choose from. If you are building a business, rather than a one-time mailing or short-term project, build a relationship with an ever-increasing subscriber base and you'll never want for clients.
Therefore, if you're building a product line of intangible products, if you plan on following up with your list to sell them other items or affiliate products, or plan on delivering a product that will need some form of interaction before the order is placed (realtors selling a home, selling consulting or a service where rates must be discussed first), then you want to focus on building your list.
Think about mini-sites in this equation, or even blogs. Mini-sites often have a page for subscribers to fill in their information before they even have the chance to see the sales page or the rest of the site - in fact, some marketers won't even attempt to make a sale on the first visit, because for them, building that relationship is much more important.
You may be surprised that I mentioned blogs. Blogs do one important thing quite well for a certain part of your population. It integrates your site into their daily routine.
People who read blogs, and follow them by RSS, are more likely to be the type of people who are online every day, and who use their news reader, their personal Yahoo! page, Google Reader or Bloglines on a daily basis.
And whenever you have new posts that interest them, they'll be coming to your site or accessing your feed. It's 100% content delivery, much higher than email. More people seeing your message helps conversion rates significantly.
Abandoning email would be a mistake, but if you can come up with the content, tying your blogs posts to sales pages can increase your sales conversion rate dramatically.
The 'Midas Touch' is Yours!
Ewen
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This online marketing post is presented by Ewen Chia: 3:26 PM
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2 Comments:
Have you found a good tool to synchronize your mini sites with blogs with ecommerce?
Ewen,
Another winning article and concept. I continue to implement your programs and approaches. Anyone interested in making real profits should "join today".
Stephen Wright
www.InternetMarketingUSA.com
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