Online Marketing and Conversion

What's a good conversion rate? Why should you care? How do you get your web site to convert and does the type of website matter? Are some sites better suited to certain types of lead capture? Do minisites and high search engine traffic go together, and is there any thing you can do?

So much of your online marketing success is going to depend on how many of the people who visit your site go on to subscribe and buy. Best case scenario is that they do both on their first visit, but this doesn't always happen. So first, let's learn a little about conversion rates and what they are.

Then we'll talk for a few days abut how to get conversion rates to increase.

A better conversion rate will mean that you can make more sales with less traffic.

How?

A conversion rate refers simply to the percentage of visitors who take your desired action upon a visit to a given page. If you get 100 people to a page, and three people buy that day, the initial conversion rate is 3%.

Most people only count on this first number.

But you can dramatically increase your conversion rate by following up with that other 97%, and double, or triple your conversion rate, or even make ten times more sales with the same exact traffic.

Next, what a name squeeze page is, and how it can help your conversion rate.


The 'Midas Touch' is Yours!

Ewen

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