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Wednesday, June 28, 2006

Online Marketing - Yahoo! Buzz Index Help

The unique way that Yahoo!'s Buzz Index is set up makes it easy to visually plot the demand for the top terms from day to day. This is particularly useful for following how popular a specific trend is, to see if you can piggyback on that popularity with a related online publicity campaign or product launch.

From the Yahoo! Buzz Index Help:

"Buzz movers are the subjects with the greatest percentage increase in buzz score from one day to the next.

Significant increases in buzz score do not necessarily indicate huge overall interest in a subject. Greatest overall buzz is reflected by the list of buzz leaders."

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