Online Marketing Tools - Google Trends
A recent tool for online marketing research is Google Trends. It looks in Google searches to give you a better idea of the activity of a term over a set period of time that you specify. It will graph the results as well.
Here's more about Google Trends from their About page: "Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future.
Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered."
You can use this tool with your keyword research to determine whether the area you want to go into is a momentary fluctuation or one with a constant history. You can also compare two terms, which helps you figure out pockets of information within a specific niche.
Here's more about Google Trends from their About page: "Located just beneath our search-volume graph is our news-reference-volume graph. This graph shows you the number of times your topic appeared in Google News stories. When Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike. Currently, only English-language headlines are displayed, but we hope to support non-English headlines in the future.
Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered."
You can use this tool with your keyword research to determine whether the area you want to go into is a momentary fluctuation or one with a constant history. You can also compare two terms, which helps you figure out pockets of information within a specific niche.
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This online marketing post is presented by Ewen Chia: 5:10 AM
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2 Comments:
Ewen, thanks for a great review of Google Trends.
I noticed you have a wrong link to their About page. The correct link is:
http://www.google.com/intl/en/trends/about.html
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