Online Marketing Secrets
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Friday, October 06, 2006

"Project X Review"

There has been a lot of promotion around a new ebook called "Affiliate Project X" and I just want to give my 2 cents after being asked about it by some of my "Secret Affiliate Weapon" members.

Frankly I find it incredibly hyped up and strange that so many marketers are recommending it like it’s the next best thing. Maybe they don’t understand affiliate marketing like some of us do.

The product is an ebook of 50 pages and in my opinion – it has nothing radically new.

A lot of the things in "Affiliate Project X" are things I've ALREADY taught.

For example, if you had downloaded my "Super Affiliate Cloning Document" released in mid August, you would have realised I had talk about the importance of list building, product portfolio, preselling, bonus offers, copywriting etc.

This is what Integrated Affiliate Marketing is all about.

Plus "Affiliate Project X" doesn't employ the strategy of Affiliate Marketing Mix, which is CRUCIAL to the long-term success of any affiliate marketer.

There's a tactic called "Affiliate Diary" which is basically something I’ve revealed YEARS ago in Power Affiliate Marketing. "Workhorse Method" is revealed in my FREE "Lifetime Traffic" report and autoresponder sequence. The AdWords tactic is a basic keyword strategy focused around 'comparison keywords' and 'buying keywords'.

There are more but we'll just leave it at that.

I'm not saying "Affiliate Project X" is no good, it is good and does have its merits.

It is simple, easy to read, well put together, applicable with proven information and has a killer sales letter (hey I bought it :-) However I just find it to be too hyped up as explained above - but as with all human beings, I may be wrong.

What do YOU think? Leave your comments...

The 'Midas Touch' is Yours!

Ewen

PS. Read the rest of this blog as it contains good information to help your online business...

Read more about the online marketing secrets series.

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42 Comments:

Bob Bastian said...

Ewen you do make some valid points. While NOT all techniques mentioned in e-book is brand-new, I think there are some factors why Project X is considered different than other affiliate marketing manuals:

1. Since the author use ordinary marketer as "guinea pigs" (and most of them bring in good results), people believe that the method will also work for them, not just for the author.

2. Rather than talking about vague concepts, the author choose "do this and then do that" step-by-step approach. Of course concept or big picture is important, but people also love to be showed EXACTLY how to make money asap.

3. The author is willing to give example by sharing his own campaign. How many people would do this? Most of the authors speak about "i'm making $XXXX promoting certain afffiliate program", showing their screenshots but they didn't share their actual campaign/website that they use for promotion.

Also, his anti guru style also helps boost the sales. I think some people are fed up with all the experts that brag about how they are invited to speak at seminars, making $100 mil in 7 days, etc. They need someone that actually walk on earth LOL

I also think that the launch of StomperNet and ClickFlipping also benefit Project X. Many people who could not afford those high ticket products will turn to Project X for quality information.

Just my two cents :-)

Sincerely,

-Bob Bastian

10:03 PM  
Shafir Ahmad said...

I don't argue with what you have said, ie all the strategies/tactics in that book have been covered elsewhere.

However, it seems that there is enough of a twist that makes it unique in its own way. Take for example the presell method. The way you have taught and the way he is teaching is quite different - with a controversy/soft sell, and hard sell of something other than the product (I wont reveal too much here).

Although he could have expanded on the workhorse method, i think that one is explained in another course by another marketer who has a free courseon it.

Some of the other things he mentioned as sneaky, i have not heard much about, from any other marketer.

I like it- it has given some new ideas (and made me remember some oldstuff that I never used)- That makes it worth it in my opinion

10:05 PM  
Mind Reality said...

"I also think that the launch of StomperNet and ClickFlipping also benefit Project X. Many people who could not afford those high ticket products will turn to Project X for quality information." - bob bastian

That's exactly why I bought project x. The launch of stompernet, click flipping and product launch formula did benefited project x sales.

I agree with Ewen that it is very hyped up indeed. Chris did a fasinating job creating all the buzz about his product. I personally feel his sales copy and email marketing was top notch. It makes people totally want to buy his product. His copy is very solid.

10:24 PM  
bemused said...

I look at AdWords Miracle (the foundation)and Affiliate Project X (focused specific application)as a unit.Maybe you're right, nothing radically new here (I disagree), but three things do stand out-
1.)The sales pieces are undeniably KILLER- the copywriting is worth everyone's notice and study,
2.)Both products give examples and a step-by-step process, with the focus of APX very helpful- "Study this,Do this,Test this, if not working Do THIS..."
3.)In the process of re-introducing the upgraded AdWords Miracle, His email stream announced APX, provided his results, GAVE AWAY a unique application that is working well in synergy with another well-known and loved product, gave away hosted affiliate sites and explained how to use them and when to do something else (work-arounds for the 1st Google Slap included).All in real time.All with Camtasia videos.

The products are well written, fast-paced,hard to put down (I've read through them both 3x now and am beginning the application of the knowledge). Could have used a little more proofreading for spelling errors (but what guru is any better?)

And there's a new factor at work here...the anti-guru factor. I believe Chris REALLY nailed something there- in short, it's easy to believe that Chris did a brain-dump and got everything he knows out very quickly to help us. In guru-land, it feels like the attitude is "I'm a guru,buy this expensive thing, it may help, maybe not, JUST SEND ME ALL YOUR MONEY!" I and many others are getting sick of the Good Ole Boy Guru Network, how everybody automatically throws their boilerplate 'glowing testimonial' out for everyone else's newest product...and how everyone in the club is JV partner to everyone else's 'stuff'. And with the escalation of product pricing,very few people who send all their money are making any...
prompting the thought that if any guru REALLY cared about anyone's internet success, would they really give them half of what they need to know at such a high price that they have no money left to implement it?

If I were in The Club, I might think about ways to distance myself from it....

Bemused
Have You Scheduled Your Independence Day?

11:04 PM  
Joe Lavery said...

Is there Hype?

YES.

Did I get new ideas?

I think so but maybe I heard them before and forgot.

If they were in fact, old tactics, I give the manual credit for giving me a clear understanding and big picture necessary to connect everything in my head.

He lays things out very clearly and I crave that.

Plus I love that there isn't any poor quality bonuess to distract you - all in all, I'm very happy with my purchase.

The bottom line - is the manual made me think about a few things in a new way and I'm going to exploit this information to make more money for all my products.

That's my two cents.

Joe Lavery

11:14 PM  
DonOmite said...

Ewen, are you squirming? The "gurus" don't like it when people start revealing their secrets at dirt cheap prices or who show that all the hype of their "secret" techniques is just balogna.

Let's face it, 99% of what most "gurus" teach is simply Marketing 101. I can get a book for less than 10 bucks that tells me what most of you gurus sell for hundreds. And then the techniques don't work like you claim.

I haven't bought this one but maybe I will. However it does sound like he is promoting things that I have already figured out on my own the hard way.

My challenge has been out there to the "gurus" to take a person (or persons) like me with no money and use their techniques and make a ton of money like they claim. So far NO guru has done that. The Project X guru claims to have done it at least.

What I see the rest of the "gurus" saying is "I can make you rich IF you buy my stuff". In other words, first we help make THEM rich.

11:16 PM  
Dagmar said...

Actually that is exactly what came to my mind when I read Affiliate Project X - that yes, the Best marketers are all doing the same, as those methods are basically the same what Ewen is teaching, except
many people will get burned by those PPC campaigns and Google's profit will soar again.

And I also agree that Chris is a Fabulous example of "walking the talk" (I'd like to have his List right now) not to mention a Viral Marketing.

On the other hand I think that if you don't own his previous Adwords Miracle you Will have problems understand many times what he is talking about - hence another devilish plot how to "kill 2 birds with 1 stone".

As for the Marketing/Promotion he deserves the absolute Numero ONE!

Dagmar
Internet Business Tips

11:19 PM  
Ewen Chia said...

Anti guru approach? Wake up guys, it's JUST a marketing angle and a spinoff of rich jerk.

Welcome to the real world of marketing, and Chris is a good marketer.

"Rather than talking about vague concepts, the author choose "do this and then do that" step-by-step approach. Of course concept or big picture is important, but people also love to be showed EXACTLY how to make money asap."

"My challenge has been out there to the "gurus" to take a person (or persons) like me with no money and use their techniques and make a ton of money like they claim. So far NO guru has done that. The Project X guru claims to have done it at least."

Bob, Donomite, please download this FREE affiliate marketing guide I wrote 1.5 years ago and actually APPLY it:

http://www.secretaffiliateweapon.com/MyAMM.pdf

Read it, then come back and post your comments ;-)

Joe, I enjoyed the ebook too, it's a very entertaining read :-)

Ewen

11:32 PM  
Jim Legington said...

Hi Ewen,

Thanks for Your review, we can really appreciate Your opinion.
Everyone should have learned a
great lesson on Tuesday with the
Launch of StomperNet, when it's
really good hype is not neccessary.

Every good tub can set on it's own
bottom. Just some thoughts to help
us see clearly the day is dawn.

11:44 PM  
Gary S. said...

Unfortunately, I have to agree with Ewen and the previous comments.

I purchased Project X and was considering asking for my money back because the author didn't really break any new ground, not that there really is much new ground to break or that anyone would reveal a really new marketing method if it was making money.

But after going through it a second time I changed my mind, why?

Simply because it was a really good refresher. Yes, I know all the things that he talks about having read and purchased way too many Internet marketing tombs. But $77 was a cheap refresher if one attaches any value to their time.

I also suspect that the people that post comments to this blog are somewhat jaded in that they are not neophytes so we look at this type of document based on prior knowledge.

If I were just getting started I'd be eating the information up as it is a good solid howto primer.

Just my thoughts.

11:57 PM  
Ruth Brown said...

I totally agree with Ewen. I think it was hyped up. But the sales copy was excellent!

Not a lot of new stuff there. As one person said in his post, these are things I learned the hard way and on my own.

Most of gurus charge enormous fees and you never really learn how they make money. Most of it is just theory...by design I believe. It also seems that the people that really need the good courses that will really teach people how to make money, most people simply can't afford them. For instance, like the Click Flipping Course and Stomper.

Thanks for your opinion Ewen, cuz I feel the same way. Actually, I've learned more from your free info than I have from everything I've purchased online and believe me...it's a lot of stuff ;-)

I also wanted to take your coaching program, but going back to what I said earlier, again it was just too expensive for the average person.

Ruth

1:23 AM  
James said...

Hi Ewen,

First of all, yes you are a super affiliate. But please...until you can tell us you are a super affiliate from marketing non-related Internet Marketing products. I beg to differ from your opinion.

You are probably a good affiliate but not a "super affiliate" when it comes to that.

Yes, you make tons of money, but most of it comes from "how to make money on the internet" products.


That's why I give my hats off and salute people like Andy and Brad. And yes, their marketing, all the lauching and interaction with their list and communication with super affiliates like you is good. But they have a real multimillion dollar niche business.

Do you Ewen?

I have been on Ewen's list for a long long time. During the days when everybody knew him from Power Affiliate Marketing and before.

Does Ewen ever say oohhh..I'm a super affiliate in a dog training category. No, we get people like other gurus giving Ewen testimonials like oohhh...Ewen know's what's he's doing, he making alot of money for my "how to make money on the Internet" products.

So Ewen, I truly respect your work. But I can't bear the critisism of someone else's work when you yourself are like that.

Chris is giving out information which I don't think you can find for $77 on this planet. Not like this through step by step.

Now you mentioned about your products about lifetime traffic.

I've personally read it before more than once. It's a good read but it can be summed up with just a few points. What's with all the writing for? Marketing? Changing people's perception? You too are a marketer and a pretty good one.

You know what people, writing a doubt and negativity of Chris's products is probably a marketing strategy, to get people to spill their opinions. It's juicy for the blogs and great for marketing and for Ewen to change people's perception.

Yeah the great marketing secret of perception. I guess Ewen is good at that art.

Yes information is not totally 100% new. Everybody heard that they need a list. The list is their asset. The best way on earth to profit is to increase the frequency of purchase bla bla. All the Internet marketing talk. I could write the best "how to make money" on the Internet product.

But until I've made my million on non Internet Marketing related products. I don't deserve to be a guru.

Chris helped people by stating the procedures step by step. For example Method 5 is a killer method man. Spy on your competitors?

Competitors written ad, their url, the keywords that their using? Come on man, who tells you this kinda stuff and other stuff normally? Chances are people who possess this software for this method won't use it. Not until Chris maximized it's potential.


Has Ewen make it big before positioning himself as a "super affiliate" guru by riding on/with Jo Han Mok?

Has Ewen made big big cash with non-related Internet Marketing products. Never heard of it.

If you had Ewen, what's stopping you to let us know about it?

I've read every single Ewen free and also bought products. Often it's filled with filler. Unlike Project X. It goes straight to the point step by step.

Ewen doesn't have the right to comment about his salesletter. Ewen talks as though he doesn't use salesletter. And yeah if I get a reply from Ewen it would be "I'm not saying salesletter is a bad thing, it's just bla bla bla" Marketing/Sales talk.

I've been in marketing/sales online/offline long enough to know what words are used for and I see what people are doing to manipulate perception.

Come on man Ewen, if you talk about people like that, you will also invite people to talk about you like that.

If you want be rich like Ewen, just go to every seminar by every guru, get to know them, take pictures. Ask whether you can work for them for free. Build rapport, bla bla...

In return, get their testimonials to boost your credibility stick it on your website. Then you can position yourself to be a guru just like Ewen.

I wouldn't write this comment if Ewen didn't respond as though he's totally not involved in anything that Chris does. As though Ewen's stuff is the gospel truth.

Nobody will probably say this due to Ewen's "Big Name" but I will.

So that's my 20 bucks worth. Adioz

1:53 AM  
Gary Huynh said...

Hey Ewen,

When I first read Project X, the information seemed new to me. Upon examining it, indeed what he talked about is well known to me.

What's not well-known is how it pieced the information together and gave me a clear understanding of exactly what to do step-by-step.

It's because Chris does not discuss only theory. He goes over specifically what to do. From how to select a product to what to say in your ad copy to which types of keywords to use. He gives you his own unique twists on methods that have been taught before. These unique twists make all the difference.

You may already have read a million times that offering your own bonuses helps sell an affiliate product. And you may have already learned that certain keywords in PPC convert better than others. Or you may have heard that choosing products that have a good track record to promote will help you sell more.

Knowing all of those things does not mean you will have success unless you actually connect them in the right way to get the maximum benefit from each technique. That is why even though you may have read something before, it doesn't mean that those techniques don't work. The way Chris connected elements of each technique together is why I felt his information is new.

I felt it very refreshing amidst the tons of clone products I see every day online. I've actually been pretty jaded by the influx of copycat products everyone launches these days. So I was pretty excited to promote this product to my list. I think many people also feel this way too because the promotion has taken a viral life of it's own. I even had to contact Chris a few times to get me an affiliate link. He didn't make much of an effort really to get launch partners. The ting is being promoted on it's own because people like it so much.

It may not be your cup of tea but it sure as hell is good reading and easy to implement. It's one of those rare books where I feel like taking action immediately after reading it. I did just that and it's paying off well.

2:42 AM  
Ewen Chia said...

Hey James,

You're entitled to your opinions, and I value them. That's why I invited people to comment.

Perspectives are subjective, and I recognize that 100%.

I didn't criticize his work, I was trying to figure out what the hype was about given the content in the book.

"You know what people, writing a doubt and negativity of Chris's products is probably a marketing strategy, to get people to spill their opinions. It's juicy for the blogs and great for marketing and for Ewen to change people's perception."

Isn't a review a review?

"I've read every single Ewen free and also bought products. Often it's filled with filler. Unlike Project X. It goes straight to the point step by step."

I give up :-)

"Ewen doesn't have the right to comment about his salesletter. Ewen talks as though he doesn't use salesletter. And yeah if I get a reply from Ewen it would be "I'm not saying salesletter is a bad thing, it's just bla bla bla" Marketing/Sales talk."

?? I said the salesletter was good!

Anyway thanks for your feedback James, I love it!

PS. For the record, I've never been to any IM seminar or to the US, except one in Australia and my own seminars in Singapore and Malaysia. I've not met any of the guys who gave me testimonials.

PPS. You obviously know very little about me or my business ;-)

2:56 AM  
Ewen Chia said...

Hey Gary, nice to hear from you again, agreed with what you said 100%.

I'm not sure why some people are taking my review as a negative stab at Chris' product though. In fact I'm probably generating a lot of free publicity for him LOL.

Really enjoyed your AdWords Abritrage video by the way, good stuff! ;-)

Ewen

3:01 AM  
Peter Chai said...

Ewen said: "Frankly I find it .... strange that so many marketers are recommending it like it’s the next best thing."

I used to take it that if a reputable person (or guru) recommends a book or program, it must be real good because a sincerely-helpful guru would not put his reputation at stake if what he promotes to you is no good.

Recently I discovered or learnt that one probable reason (and in a lot of cases the main reason) why "so many marketers are recommending" a certain new ebook or program is not that he / she really wants to help you despite what they always say e.g. "I don't usually endorse other people's product blah blah blah ... but this one I sincerely think you must see - otherwise I would be doing you my subscriber a dis-service by not bringing this to your attention blah blah blah ... oops! sorry I forgot but forgive ne for the extra email this week blah blah blah"

What I want to say is: one very probable reason (or the main reason in most cases) why a marketer (under the guise of helping his subscribers) is recommending an ebook or program is this purely disguised motive: It is a big ticket item and the commission is good!

(that's why you get swarms of emails by your sincere gurus and budding gurus coming into your inbox when some big-ticket is being launched :-)

Peter

3:34 AM  
Dave Isaacs said...

Hi James,

Your comments about Ewen not knowing anything about niche marketing is WAY of the mark and very misinformed.

May I suggest you find out a bit more about their background before you start critizing people.

If you did this you would realize that Ewen is a very successful in niche markets other than that of internet marketing.

And I do mean VERY successful.

I have known Ewen since before he got really succesful on the internet and I personally know what he has achieved in this time.

Just because he doesn't blow his own trumphet about how good he is in niche marketing doesn't mean he is not involved in markets outside the field of internet marketing.

Ewen is more than qualified to make comment about OTHER markets (and certainly more than any of us reading this post) and we all could learn a great deal from what he has to say - if only we'd listen!

If anyone has got off their butts and implemented 1/10th of what Ewen has taught over the last couple of years, then they would be finacially free now. It's just that 99% of people chose not to take action to make a better life for themselves - and then they blame everyone else for their own failings.

I will guarantee that 99% of people who purchase Project X will not make a a single cent from what he teaches. Not because the information is worthless, to the contrary it is very good, but because while people promise to themselves this time they will taken action - they never do.

So regardless of how good or bad you think any product is, it's not the information contained within its covers that is priceless - it's what you do with it that will make the difference.

- Dave Isaacs

3:40 AM  
Jonathan Gunson said...

I see, buy or know about just about all products as they arrive.

This project X had some genuinely useful advice in it. In part 3 Chris the author reveals his 'Workhorse method' of affiliate marketing.

Now I 'aint going to tell you what that is, but for folks with no money, but who are prepared to put some work in, this is an almost foolproof way to ACTUALLY make some money.

This is a very honest book. I paid and found it worth the $77 dollars.

Jonathan

http://ViralAlchemy.com
How I got a million hits and sold 350,000 books

6:02 AM  
Anonymous said...

Sexy...moist..

6:19 AM  
Anonymous said...

Ewen and guys

chris here, author of APX.

...interesting comments.

Yes, thanks for the free publicity... theres no such thing as bad. Today my Alexa rank was 400 and something, it has to be coming from somewhere I guess ;)

One recurring theme about the book is the overwhelming, genuine thanks I have received from guys who have been trying to succeed but havent quite got their yet.

And I have been touched by it.

Some have come from people who have made money as soon as they made changes, some from people who were going to give up on IM, but are now back in the game with a vengeance.

And, I have to admit, I have been surprised by the success of the guide too.

I only launched with a small number of partners, and I suspect the copy was the reason for the initial buzz - and the rest due to the response on the buyer end.

Whether its the empowerment to put old techniques into practice, or that the techniques really are new to the marketplace, I will tell you this Ewen, there is something deeper behind the hype, and while I have been overwhelmed by it... I dont think its hollow.

As both an affiliate and an someone selling to them, I am going to luck deeper into the reason - and I expect it isnt just randomness.

Yes, some of my techniques are not 100% new, but two points.

Firstly, I like to think all of techniques are either unique or have subtle differences to those others are using. And imho the subtleties are often what counts.

Secondly, I think that anyone who has read the guide will find it difficult to disagree with the next statement.

I codify the methods that profitable affiliates are using extremely well.

If you use these techniques you will make money, and I do my best to motivate the reader to make use of them.

Did APX deserve to break Mike Filsaime's total ClickBank sales ina day record yesterday?

Possibly. Possibly not.

Is all of the material in there new, down to every last word? I am certain the answer is no.

Has the reception to APX been exceptional - from an "average Joe" affiliate point of view?

Yes. I know it. And, I expect that APX will do a lot for many of these guys. Whether the material was out there somewhere or not.

Thank you for taking the time to review my product, I appreciate your comments.

Heres to all our marketing success

chris

affiliateprojectx author

10:38 AM  
Anonymous said...

Ewen, I love you and your work. I have no doubt that you are a great teacher and that I could learn much from you. You have provided me with so much information I'm on overload!

And that being said, what Chris did in this one little book has popped into reality several things that you have so meticulously laid out. I don't really know if he exposed any secrets of yours or any others, but he straightened out some really big problems I was having. Such as, how to use Adwords effectively. I had listened to some really bad advice by a certified Adwords professional who makes over $100K/mo. in affiliate marketing. This guy says you should have thousands of keywords for every campaign. I was flummoxed by that, but Chris's book finally hit home the reality.

And, Chris, I amazed that you topped Mike Filsaime's Butterfly Marketing record. Wow! It was through Mike that I first heard about PX. Good job.

Jamie Clarkson
jamie@supermarketingaffiliates.com

11:02 AM  
Wai Loong said...

Hi all,

I will not buy this product (reason being having invested a bomb on Ewen's course) but I think it is invaluable for people who are starting out on building an affiliate business and does not have much cash to spare. The copy is great and I recommend all to add it to your swipe. ;-)


Incidentally, someone posted above is right. About 99% of all people who ever bought this product will add on to their pile of ebooks waiting for a harddisk crash. ;-)
Albert Einestin describe this best - "Nothing happens until something moves".


I am not defending Ewen but if you have ever read Rich Schefren's Internet Manifesto and Missing Chapters, you have to agree hands down that solid marketing principles will work whether you're running an online or offline business. And Ewen teaches EXACTLY that. Affiliate marketing IS a business so I wonder if Project X ever mention that concept and mindset.


We can all learn for life from one another, but please put our ego aside and humble ourselves. We are all gurus to each other. ;-)

2:33 PM  
Blaz Banic (Internet marketing) said...

Hi Ewen,

I just wanted to quickly comment on your review...

I bought the Project X ebook, read it and loved it. I didn't learn anything new, but I was reminded of some techniques I neglected that have worked great for me in the past.

Some of the techniques I do use, bring me quite a substantial income (all in the non-Internet marketing related niches). And now I'm also going to use the others to boost the income sky high :-)

I like the way Chris presents the information and the way he gives examples.

I also admire the way YOU didn't hype this and try to sell it to your subscribers. Quite frankly, I opened your mail expecting to analyze a super-class presell for the Project X ebook and was surprised to see that it wasn't that (at the beginning you started your comment just the way Chris instructs to start a presell :-) ).

I'm pretty sure though that Project X got quite a few buyers because of your comment and the subsequent higher exposure.

So, to recap:

The techniques presented in Affiliate Project X are solid and they work. They aren't completely new, but some of them have a great twist to the "old" ones.

It's a great ebook and it will serve you as a way to (re)acquaint yourself to the techniques that work in the real world and it will motivate you to go to work to make your income soar.

Chris gives no filler or hype. He is very realistic and admits that his techniques require some initial work (and sometimes an upfront small investment) -- but what techniques don't nowadays :). He also backs his claims by examples.

My verdict: get the ebook.

Have a wonderful day!

8:33 PM  
Anonymous said...

Thanks for sharing the "Affiliate Project X"!

2:34 AM  
Anonymous said...

Hi!

DonOmite said earlier here in this blog: "My challenge has been out there to the "gurus" to take a person (or persons) like me with no money and use their techniques and make a ton of money like they claim. So far NO guru has done that. The Project X guru claims to have done it at least."

Firstly, a comment on that:
As far as I am aware of there are 2 women (!) today that have done this. One of them went from $0 to $12 000/month in 4 months, and the other one went from $0 to $600 000 in 6 months. If anyone is interested to learn from their eBooks/materials (to a much much lower price (almost ridiculously low in one case) than the Project X manual, send me an email to the following address:

muratis1980@gmail.com

and I will give you their urls.

For the Projext X manual I paid $97 + tax of $24.50, and first had to wait 12 hours for a working download link.
So far I have read up to the "leech" chapter, and I recognize it all since before, but it is straight to the piont, but the beforehand raving about it, was nevertheless very hyped.

Also - the author urge you to look at the presell letters for his Adword Miracle ebook, and when I had gone through those (which are excellent by the way) I felt sort of ripped off! since I realize that THAT is the book I should have bought for a much higher value, soforth to a lower price (since it cost the same, but the content of the Adword Miracle, is as far as I have understood it, much more developed and exceeds the content of the Project X manual.
The Project X Manual is as I see it a way to also get people aware of this other product (adword miracle ebook), to get them to buy that as well (! Talking about sales tricks from the gurus! It it the same old story here all over again, nothing new there, just packaged in a slicker smarter way! IF the author was really upfront in a honesty perspective, as he claims to be, rule number one should be: He shouldn't have done it like that: He should have included the Adword Miracle ebook in the prize, as a surprise gift for the buyer of the Project X Manual! But, no! Once again will I, as a poor marketer not be able to implement his theories to the fullest, because of this).

Then, yesterday I wanted to become an affiliate for the Adword Miracle eBook, with an offer from the author of a free premaid webpage fully made + $105 worth of Google and Yahoo vouchers. - Yohoo! I thought, very happy - BUT, and there is a BUT again (!) to be able to get this premaid webpage and the vouchers from th author of his ebook (AwMiracle), I had to get hosting and a domain with a certain company before that, otherwise, I wasn't able to get the free offer!

The hosting and domanin would cost me an additional (circa) $95 (minimum) and $119 for a year. So that effectively made an end to my chances again to make a buck from the Internet!

I mean, if you say it is Free it Should be free, and I shouldn't have to be the one to pay for the author's agreement with this hosting company to get the so called "free" offer.

Also - the content of the Project X might have value, but the price is Way too high. I mean this IS a 50 page Manual (which I bought, I know.), but $97 + $24.50 tax (since I am in Europe (by the way - doesn't Chris the author live in England himself?? Why then do I have to pay tax as an European??? Or is the author mainly interested in the US market??)! Ok, back to the pricing of the project X manual product - Is anyone aware of prices on the offline market for very high value theory books? For example books of several of hundreds of pages (I am talking here of world changing theory books) (I am referring to university literature for example, which I personally have experience from for some 5 years - and I am just mentioning this because of my knowledge of the fact). If anyone out there are familiar with these kind of books, you know what I mean when i say that the pricing for this manual is way too high!"

$97 + $24 tax for this product, is Not OK, and is not the price for an ebook of this sort, that someone claim is for the "everybody" person, like never before successful on the Internet or the newbie. Especially when you have to pay for the adword ads as well. How are you going to be able to afford that, after you have paid $121 for a 50 pages manual?
(I did buy it nevertheless, since I believed in the authoräs claims, and since I need a brake because I am broke, and I trusted the author as well, I bought with a hope to get free)

If the claims from the author was to be truthful to the little guy, that is that he was tired of the lies from the hotshot gurus on the Internet, etc. etc., then he could have proven that idea by charging a MUCH lower price for his own product for the little guy/girl on the net to be able to afford the afterplay of the manual, i.e. the advertising, and/or given his AdWord Miracle to the buyer for free as a surprise gift, as i said above. Please!

I agree so far with Ewan's review of the Project X manual, but since I have paid for it with my last money I will go through page by page and implement the techniques one by one (with a non existant ad budget, or penniess to spare) to see if it works and give it a fair trial, and IF I succeed, then it is fine, it is more than great, otherwise I will make a refund claim after 56 days, as Chris said I could do.

If hat happens, I would Not have lost my money, but my faith even in the guys that claim they are not a guru.
I do hope though that his manual lives up to its reputation in its full length (since I have only read part of it up to date), but I still claim that it is far too expensive for the little guy, if that is who the author is writing for, and not only for his own revenge towards the big monster gurus that has upset him in the past.

IF this on the other hand is his personal revenge, then this manual has another purpose to it all together, and is something I do not want to get into here. But THEN, just as a hint: THEN if that is the case, this author is even worser than the hot shots he doesn't care for himself. He is then worse than the other ones, since he is doubbly (!) using the faith of the little guy, only to rip the little guy off again, but undercover of that he is on the same side as him.

Let us therefore all see what will happen with this in the time to come.

Thanks Ewan, for this opportunity to speak my thoughts on this. By the way, I love your way!

Kajsa

11:54 PM  
Anonymous said...

I don't see the reason why people would complain about the price.

sure the price looks steep..

but if that ebook contains 1 idea which will make you ten times more than what you have paid, don't you think it's a good investment?

Otherwise, take it with a bit of grain salt. There's either something wrong with you or you've been complaining too much until you don't realize you are making it all wrong.

Sure those academic books may cost way less than the ebook itself. But hey c'mon, how much time are you going through all the fluff and mambo jumbo text inside and what sort of stuff you'll get coming out from there? Will that help you compared with mere 50 pages that will give you simple juicy ideas and help you implement straight away?

There's no free lunch in this world..mebbe all free lunches ain't created equal..

You cannot expect ppl to give everything free to you.

Listen to Jim Edwards. You gotta PAY to get the REAL ESSENCE of the DEAL.

If you are into internet business, consider this as an investment. If you don't have money and always complaint complaint complaint then stay away from making money on the internet. This is not for you little boy

Beyond Sunny

12:40 PM  
Anonymous said...

Whether it's this book or another must have ebook, until folks decide what their long term business strategy is they'll continue to argue points like the value of these type of ebooks til Christ returns.

Do yourselves a favor and read Rich Schefren's Manifesto again:))

12:58 AM  
Anonymous said...

Whether it's this book or another must have ebook or product launch, until folks decide what their long term business strategy is they'll continue to argue points like the value of these type of ebooks until Christ returns.

Please do yourselves a favor and read Rich Schefren's Manifesto again:))

1:01 AM  
taurus4477 said...

There will always be new bottle for old wine. How much of what is out there is Original anyway? I bought a lot of junk on the net.. not referring to PX by the way. If you trawl through all the stuff people write, you would get a pretty good idea. One thing though..there is adsensetemplate and there is autoblgoincomeV2. I can't afford one and I bought the other. What do every internet marketer claim? Easy, in 20 minutes and your site is up and running and money will flow into your PayPal account? Well folks, I bought mine at least 10 days ago and I still have not figured out how to work it. Not even with the help of a professional webdesigner. Why? the video is corrupted. After sales support? I am waiting for a reply to my second email (well 2nd and 3rd were the same). So do youself a BIG favour..go in with your eyes open. Everyone here is making money for himself. Think about this. WHY would anyone teach you his secrets? If you are seeing this Ewen, I am dissapointed.

9:07 PM  
Anonymous said...

In response to Project X, I just viewed a live teleseminar by Perry Marshall, speaking on AdSense and Adwords for Google with a visitor from Australia fielding questions about Google Australia, he also mentioned using Overture, talked about Dog Barking, internet gurus marketing tips, also like Doug Barger's www.marketingtips.com/sr/t.x/894435
seems to tie in perfectly with
another site on www.FreeMoneyPieRecipe.com and actually I give a thumb's up to the amount of honest, timely, and helpful information disseminated on the video, and yes He mentioned the affiliate association between himself and Chris and also how the ProjectX could boost targeted traffic to more than 300% and even stressed this by saying "This is not a joke, folks." Did anyone else get to catch this video yet?
It lasts for 1:57 minutes and many questions are answered. It's on the page that lists the 20 hours video that is given FREE by ProjectX owner, and usually costs $1000 as even one popular marketer (waterhouse report) pays Perry Marshall $10,000.00 a year. I believe the solution to the shutting up the dog for good and forever snaffu would be to just get the dog trained into thinking he/she was barking loud when really on mute and then everyone wins! Anyone else have a comment on that one?

Actually you will need to see the video to know exactly about that one. The barking could also be used to advertise or come up with a silent bark on keywords bigger than the byte itself. Just another one of those allusions Mr.Perry made to getting up at 3:15 with another split-market test. But that's another animal altogether in the Days of Noe's archives that it would take more than a two by two to pry open the window that was already taking in the first dove payments of the olive branch and did quite well with the number 8 position of preacher of right word relevant uses. We appreciate all relevant responses.

5:50 PM  
Anonymous said...

This is the last e-book I will pretty much ever buy. I've had enough of this , seriously, I bought pretty much 26-30 "e-books" by now.

The information was nothing new, not saying that it wasn't good but again, I honestly believe that gone are the days where you could use CB for affiliate products because everyone will use their affiliate ID and buy the ebook to get the discount.

I have a lot of respect for guys like you Ewen, Mike Filsaime, Mark Joyner, Chris etc. as you guys have made it big. But, I have had enough of this, first you guys go to one of those $2000 conferences of big names like Mark Joyner and take pictures with them and release a ebook and sell around 800-1500 copies (being generous here) and create so much hype as if it is the best thing since sliced bread when in reality it is no where near.

You guys claim as if being an affiliate will bring HUGE sales of your product and therefore pimp your ebook in your own ebooks and your "friends" ebooks. I have been an affiliate of so many "top-notch" ebooks, had so many adwords campaigns (even after reading Adwords BlackBook, Adwords Miracle and APX), cloaking software and I made a grand total of 3 sales netting around $112 with my expenses and efforts I probably spent more than $1000 plus.

I wrote this exact same thing in a forum of Mike Filsaime and also some others and all i got in response from you guru's was "try harder" or "keep trying" I'm sorry but i'm sick of doing it. I mean do you think we are stupid? I know very well that all the so called "top 10 CB products" are aggressively marketing by the top-end "affiliate friends" and they account for over 60% of the sales and commissions the remaining 35% are CB affiliates who buy it using their own affiliate ID. And all we "newbies" have is 5% to compete with, who benefits from all this? The seller, now not only does he make more $$$, he will make bigger lists, and he will most likely use these same sales $ into his "NEXT PROOF of EARNINGS PAGE"

Now after all this, he will say that he created THE BEST THING as a backend and sell it for $1497 or $997 with mostly software which are useful only if u have tremendous amount of quality traffic and spend over $100 in adwords a day MINIMUM and they know we are not going to spend that much, so what do they do? they release a more "cheaper" alternative and release it for something like $97 which is pretty useless without the parent software.

It's funny, gone are the days where a True Affiliate made some real money. It's all "You scratch my back , I scratch yours" now from all the Big Guns of IM, because if someone really did make SOME REAL CASH they would never purchase a book to make cash and the fact that all the new books are selling shows that it's like "Buy it, It's a lot of work and initial investment, so go to the next, and the next disspoints too" GREAT Cycle, it will never end.

8:43 AM  
Anonymous said...

I agree with the poster above completely

1:15 AM  
andreww said...

Hi Ewen,
there's a saying that there's no new knowledge.

just old knowledge presented in a different way.

i felt that the bulk of APX was old stuff presented in a new way. but one or two techniques like the thief in the night approach stood out for me.

I guess I judge the value of any material i invest in in the quality of what i get out of it.

I got in a $97 (and missed the $77 boat). and I expect that using one or two of the tips in there will easily help me generate at least $10,000 in returns.

I'm a qualitative than a quantitive guy i guess.
If a single sentence within an ebook or teleseminar can help me recoup 10x or 100x my investment, it's all worth it.

anyway, i don't always do a verbatim application of knowledge i get from any material (yours included). i do a little spin on it, and frequently I get double or triple the return that others get.

i think in business, we're rewarded for being extra creative, and a lot of times there is a difference that makes a whole world of difference.
it's discovering that teeny tiny difference that makes this game fun.

Andrew Wee
Blogging and affiliate marketing specialist.
www.WhoIsAndrewWee.com

10:54 PM  
Cruise Vacations said...

I agree that the sales page was way to over-hyped, the ebook does carry some value info for intermediate marketers.

4:03 AM  
Anonymous said...

Hi Ewen,

Really enjoy reading your blog about all the latest trends in internet marketing.

I personally also feel that project x was abit hyped and did not give anywhere near as much information as secret affiliate weapon did ;)

Your tips and strategies really helped improve my home based internet marketing business.

Thanks again Ewen, I will be sure to check back soon.

Regards Rory

6:22 PM  
Liz said...

I just want to say that whatever Ewan thinks and whether or not anyone agrees the great thing is he does give his real opinion even if that opinion is not going to make him any money (in the short term at least)

Its is good that we have someone who you can trust rather than another "guru" just profiting from a JV and making sure he gets support from other "gurus" when they want to sell their latest "secrets"

Be nice if we could stop calling them "gurus" too!

4:53 AM  
GatherSuccess.com said...

Hi Ewen,

Just bought your latest Affiliate Product and I find it really good that you priced so affordable =)

I was looking for a way to email you but couldnt find any.. i tot.. i post it here then...

I wanna attend your workshop if you do have one... can you let me know via my email at getalvin@gmail.com =)

Alvin Phang

PS: check out my new site on internet marketing at www.gathersuccess.com . Let me know what you think of the site =)

PPS: many thanks in advice =)

1:46 AM  
Alfred Chew said...

You hit it on the bull's eye.

8:44 PM  
Samuel said...

Regarding Affiliate Project X.....

It's nothing new but it sure works well (for both marketing & non-marketing niche), at least for me.....

What I learnt from you, Ewen, is to use squeeze pages for selling affiliate products & following up with autoresponder emails, also offer a relevant bonus for people to buy thru my affiliate link.

The information you give away & sell are more of an overall picture of affiliate marketing, which was pretty fine.

Now..... using your big picture opinion + Adwords Blackbook & Affiliate Project X, that's where I start to have more successful adwords campaigns. Also these campaigns are easier to manage.

Regarding your Affiliate Project X Review, it was a little too brief, in my opinion.....

Ewen, you, as a super affiliate, I'm sure you've got much more to share.

I also wrote a review for Affiliate Project X, with much more details than yours.....

10:51 AM  
Harry said...

To put it simply the guy has no morals, not someone I would put my faith or trust in. He openly admits to screwing customers with his rebate offer he hopes they forget about after the 8 week waiting period with Clickbank. Not someone I would trust or model my future or career goals after. Who are these 12 people he supposedly coached to victory? where can we see the results? As far as I am concerned he's full of hype and full of crap and he himself is the "Thief in the night" because he steals everyone else's ideas, claims there is own. Yet you can see by his own statement here in this forum that it's not true.

Harry,

2:45 AM  
Joar Kamara said...

Hello everyone,

Very interesting reading and I can hardly wait for the review on the dayjobkiller!

Have a great day all!

Best regards
Joar Kamara

9:03 AM  
Mohinder said...

Well have gone through many Guru teaching something or the other but all have practically failed to reach the basic facts of touching the humanity. Well in that case all these make rich sites could be better funtioning among aliens living somewhere in the extra terristial world of space. The best approach is of those who are generous to share a small bit out of their earnings and get hold of sincere long time join ups to similarly promote the future of their sites. So it can work miracles with generousity never ending and the money keeps rolling in faster and longer than anyone could have expected. So generous approach is the call of the day and the best Guru to succesfully run money making honest websites online.

this is all four penny here:)

11:12 PM  

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