Online Marketing - Focusing for Better Conversions
Okay, so now we know that there are two types of conversion rates, the percentage of visitors who become subscribers, and the percentage of visitors who become clients (by purchasing something). We know it's important to capture information to make them a subscriber, so that if they are interested in our products, we can follow up, and if they aren't interested we can offer them other options in their area of interest.
So how should we focus our sites?
Obviously every site can't do both effectively, and even among those that can, they have to focus on one at a time. And it seems that the answer to which you should focus on, first or ever, depends on what you're selling.
We will discuss this topic, examples, how your site may need to change depending on who you want to reach, resources for more information, and more about conversion rates over the next few days.
The 'Midas Touch' is Yours!
Ewen
So how should we focus our sites?
Obviously every site can't do both effectively, and even among those that can, they have to focus on one at a time. And it seems that the answer to which you should focus on, first or ever, depends on what you're selling.
We will discuss this topic, examples, how your site may need to change depending on who you want to reach, resources for more information, and more about conversion rates over the next few days.
The 'Midas Touch' is Yours!
Ewen
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