How To Break Out Of The Information Overload And Start Making Money On The Internet!
It always happens. Here’s the cold hard truth:
It doesn’t matter if you’re getting started to making money online or an experienced marketer learning new stuff, information overload is one of the biggest stumbling blocks you’ll come across.
I’ve experienced this myself, and in surveys to my subscribers, this IS the core issue being raised by many well-meaning internet entrepreneurs.
You’ve got to realize that everyone starts from scratch, gurus or non-gurus. No one was born with a laptop, at least not me.
From my personal experience, here are 3 key factors that will help you avoid information overload…
1. Focus And Stay Focused
Stop whatever you’re doing now and listen to this…
Decide on a specific making-making model and focus on it.
First you must know what you want to do, and how to do it. Once you’ve decided, concentrate on your goals and work on achieving them.
When you’re focused this way, you’ll be committed and motivated to get results. More importantly, there’s a clear direction guiding you towards your goals, without fear of being side-tracked.
Focus on your target, excel at it, dominate it and create a miracle out of it. Don’t let anything take your concentration off. Whatever helps in driving you faster towards your target is good, whatever takes it away can be avoided.
Here’s a mantra I live by, and it may just help you:
“Resolve in your mind that you have no option for failure, that success is the ONLY outcome you desire”.
Do this and you’ll be driven beyond your imagination.
2. Create An Internet Business Plan
Here’s why some people find themselves losing focus frequently:
They don’t have a CLEAR plan drawn up for their internet business.
This is critical - if you want to succeed, treat this like a real business. Most people treat this like a hobby or something they can ‘try’ out, and when results don’t appear, they blame everything else but themselves.
If you’re serious about your business, it’ll be serious with you.
Think about what you want, and create your internet business plan to guide you along. Invest in a whiteboard and write out a step-by-step plan for your own internet business.
Then hang it somewhere you can’t miss and focus on it. This may sound simple, but it’s extremely powerful.
3. Acquire Essential Skills And Resources
You can’t bake a tasty cake if you don’t have the right flour or knowledge.
Similarly, you can’t run a profitable online business without the right skills and tools required to run it.
I’ve seen many people complain about not knowing how to do this, do that. However what they don’t realize is, this knowledge can be learned for free on the internet.
For example, if you don’t know how to register a domain name or create a website, do a search in Google and pick up the skill.
There are also many tutorials and videos you can learn from, and I’ve even packaged one called Ultimate Website Videos which you can download for free.
Remember, everyone starts from scratch and you’ve got to start from somewhere. The cool thing is, once you learn these essential skills, it becomes a knowledge you can leverage upon for life to make you money.
The basic resources required for a profitable internet business include web hosting, autoresponders, ad tracking etc. Again you should INVEST in these as you can’t run away from them.
My suggestion is to go for an ‘all-in-one’ solution that provides everything under one roof. There are many services providing such solutions and you can research them. For me I’ve been using Ultimate Marketing Center since I started out.
The above 3 factors will be critical to your internet success, but we’re not quite done yet.
Here’s something which will further help you to focus and generate money from your own internet business…
My “7-Step Internet Wealth Formula” will work for you if you choose to use it, and it doesn’t matter which niche you target.
Step #1: Choose Your Market
Before you even think about starting your internet venture, you need to first choose your market.
You can’t be all things to all people, and the truth is, you’ll make much more money by specializing in a certain market.
What you need to do is find a market which is profitable or you’re passionate about. The best option is to choose both.
Any market which has its main keyword searched for at least 5,000 times a month is generally considered a profitable market to enter.
You can use free keyword tools like Keyword Empire or a ready-made niche database to generate profitable market ideas.
Step #2: Choose Your Money-Making Model
There are MANY models with which you can make money online: the key is in deciding on one you’re comfortable with and sticking with it.
For example you could focus on:
Information marketing
Affiliate marketing
eBay marketing
AdSense content sites
Resale rights
Private label rights
Offering a service
Software selling
Coaching services
Online stores
Membership sites…
Just to name a few.
Step #3: Create Your Website
I’m sorry, but you can’t escape from this if you’re serious about internet marketing as a long-term business. If you’re new, you can learn it or outsource it.
Even if you mess up, you can change it later, the important thing is to just get started. It’s also not as hard as you think. You don’t have to be an expert, you just need to be able to put something together.
I’m not savvy with web design myself, all I use is Front Page which is just like Microsoft Word.
These days, you can even set up ‘instant websites’ known as blogs. It’s very easy and all you’ve to do is go to Blogger.com or WordPress.org and follow instructions.
Step #4: Build Opt-In Lists
Want to know the ultimate ‘money-making secret’ of the most successful internet marketing gurus?
It’s to have your own list - period. This applies to almost any business, online or off. Having a list allows you to follow-up with your visitors long after they first visit your site. It also allows you to leverage on the lifetime value of your subscribers.
Build your list in your niche – your long-term success depends on it.
One of the best courses I personally recommend for list-building is the "MasterListBuilder Protege Home Study System", check it out and you will be well-rewarded.
Step #5: Learn To Drive Targeted Traffic
Not all traffic is created equal and your aim is to generate targeted visitors to your site, not worthless hits.
Fortunately this is a SKILL which can be learned. Stick to traffic generation tactics that work and work on them.
For example, here are some tactics which drive targeted traffic:
Article marketing, press releases, joint ventures, your own affiliate program, search engine optimization, mini ebooks, pay-per-click marketing, reciprocal linking, ezine advertising, etc.
Nothing glamorous but they produce results.
Here’s a MILLION DOLLAR tip:
Create a “Weekly Traffic Plan” and allocate time every week to drive traffic to your website. Your traffic will then build up and increase as you go along.
Step #6: Convert More Of Your Traffic
Some websites can pull in thousands of visitors per day, but they can hardly make any sales. Sad but true, and it’s a more common issue than you think.
Sometimes traffic is not the problem – sometimes it’s your conversion.
One of the most important skills in making sales and pulling in subscribers from your website is copywriting.
This is especially true online as people are searching for information. You can have the best product but if your copy sucks, then you’re leaving tons of money on the table. Remember…
Words sell online. Learning to write good copy is critical for the internet marketer who wants to make a fortune.
One of the best copywriter I know is none other than my partner Jo Han Mok – this guy rocks! You can ‘steal’ his copywriting skills here.
Step #7: Squeeze Profits In The Backend
If you want to squeeze more profits from every customer or visitor to your website, build in backend income streams.
You can be making $50,000 instead of $10,000 with the correct backend sales process and put everything on autopilot. It’s the best ‘set it and forget it’ marketing system you can have.
For example if you’re selling a $47 ebook on choosing the right webhosting, your backend could be an annual $397 webhosting package. Makes perfect sense.
There you go...7 simple steps to your internet wealth!
These are the core pillars to your LONG-TERM business success.
Focus, profit, grow.
Hope you learned something useful today, have a great weekend!
The ‘Midas Touch’ is Yours,
Ewen
PS. If you feel others can benefit from this, send them to this blog.
PPS. Please leave your thoughts and comments, I appreciate it!
It doesn’t matter if you’re getting started to making money online or an experienced marketer learning new stuff, information overload is one of the biggest stumbling blocks you’ll come across.
I’ve experienced this myself, and in surveys to my subscribers, this IS the core issue being raised by many well-meaning internet entrepreneurs.
You’ve got to realize that everyone starts from scratch, gurus or non-gurus. No one was born with a laptop, at least not me.
From my personal experience, here are 3 key factors that will help you avoid information overload…
1. Focus And Stay Focused
Stop whatever you’re doing now and listen to this…
Decide on a specific making-making model and focus on it.
First you must know what you want to do, and how to do it. Once you’ve decided, concentrate on your goals and work on achieving them.
When you’re focused this way, you’ll be committed and motivated to get results. More importantly, there’s a clear direction guiding you towards your goals, without fear of being side-tracked.
Focus on your target, excel at it, dominate it and create a miracle out of it. Don’t let anything take your concentration off. Whatever helps in driving you faster towards your target is good, whatever takes it away can be avoided.
Here’s a mantra I live by, and it may just help you:
“Resolve in your mind that you have no option for failure, that success is the ONLY outcome you desire”.
Do this and you’ll be driven beyond your imagination.
2. Create An Internet Business Plan
Here’s why some people find themselves losing focus frequently:
They don’t have a CLEAR plan drawn up for their internet business.
This is critical - if you want to succeed, treat this like a real business. Most people treat this like a hobby or something they can ‘try’ out, and when results don’t appear, they blame everything else but themselves.
If you’re serious about your business, it’ll be serious with you.
Think about what you want, and create your internet business plan to guide you along. Invest in a whiteboard and write out a step-by-step plan for your own internet business.
Then hang it somewhere you can’t miss and focus on it. This may sound simple, but it’s extremely powerful.
3. Acquire Essential Skills And Resources
You can’t bake a tasty cake if you don’t have the right flour or knowledge.
Similarly, you can’t run a profitable online business without the right skills and tools required to run it.
I’ve seen many people complain about not knowing how to do this, do that. However what they don’t realize is, this knowledge can be learned for free on the internet.
For example, if you don’t know how to register a domain name or create a website, do a search in Google and pick up the skill.
There are also many tutorials and videos you can learn from, and I’ve even packaged one called Ultimate Website Videos which you can download for free.
Remember, everyone starts from scratch and you’ve got to start from somewhere. The cool thing is, once you learn these essential skills, it becomes a knowledge you can leverage upon for life to make you money.
The basic resources required for a profitable internet business include web hosting, autoresponders, ad tracking etc. Again you should INVEST in these as you can’t run away from them.
My suggestion is to go for an ‘all-in-one’ solution that provides everything under one roof. There are many services providing such solutions and you can research them. For me I’ve been using Ultimate Marketing Center since I started out.
The above 3 factors will be critical to your internet success, but we’re not quite done yet.
Here’s something which will further help you to focus and generate money from your own internet business…
My “7-Step Internet Wealth Formula” will work for you if you choose to use it, and it doesn’t matter which niche you target.
Step #1: Choose Your Market
Before you even think about starting your internet venture, you need to first choose your market.
You can’t be all things to all people, and the truth is, you’ll make much more money by specializing in a certain market.
What you need to do is find a market which is profitable or you’re passionate about. The best option is to choose both.
Any market which has its main keyword searched for at least 5,000 times a month is generally considered a profitable market to enter.
You can use free keyword tools like Keyword Empire or a ready-made niche database to generate profitable market ideas.
Step #2: Choose Your Money-Making Model
There are MANY models with which you can make money online: the key is in deciding on one you’re comfortable with and sticking with it.
For example you could focus on:
Information marketing
Affiliate marketing
eBay marketing
AdSense content sites
Resale rights
Private label rights
Offering a service
Software selling
Coaching services
Online stores
Membership sites…
Just to name a few.
Step #3: Create Your Website
I’m sorry, but you can’t escape from this if you’re serious about internet marketing as a long-term business. If you’re new, you can learn it or outsource it.
Even if you mess up, you can change it later, the important thing is to just get started. It’s also not as hard as you think. You don’t have to be an expert, you just need to be able to put something together.
I’m not savvy with web design myself, all I use is Front Page which is just like Microsoft Word.
These days, you can even set up ‘instant websites’ known as blogs. It’s very easy and all you’ve to do is go to Blogger.com or WordPress.org and follow instructions.
Step #4: Build Opt-In Lists
Want to know the ultimate ‘money-making secret’ of the most successful internet marketing gurus?
It’s to have your own list - period. This applies to almost any business, online or off. Having a list allows you to follow-up with your visitors long after they first visit your site. It also allows you to leverage on the lifetime value of your subscribers.
Build your list in your niche – your long-term success depends on it.
One of the best courses I personally recommend for list-building is the "MasterListBuilder Protege Home Study System", check it out and you will be well-rewarded.
Step #5: Learn To Drive Targeted Traffic
Not all traffic is created equal and your aim is to generate targeted visitors to your site, not worthless hits.
Fortunately this is a SKILL which can be learned. Stick to traffic generation tactics that work and work on them.
For example, here are some tactics which drive targeted traffic:
Article marketing, press releases, joint ventures, your own affiliate program, search engine optimization, mini ebooks, pay-per-click marketing, reciprocal linking, ezine advertising, etc.
Nothing glamorous but they produce results.
Here’s a MILLION DOLLAR tip:
Create a “Weekly Traffic Plan” and allocate time every week to drive traffic to your website. Your traffic will then build up and increase as you go along.
Step #6: Convert More Of Your Traffic
Some websites can pull in thousands of visitors per day, but they can hardly make any sales. Sad but true, and it’s a more common issue than you think.
Sometimes traffic is not the problem – sometimes it’s your conversion.
One of the most important skills in making sales and pulling in subscribers from your website is copywriting.
This is especially true online as people are searching for information. You can have the best product but if your copy sucks, then you’re leaving tons of money on the table. Remember…
Words sell online. Learning to write good copy is critical for the internet marketer who wants to make a fortune.
One of the best copywriter I know is none other than my partner Jo Han Mok – this guy rocks! You can ‘steal’ his copywriting skills here.
Step #7: Squeeze Profits In The Backend
If you want to squeeze more profits from every customer or visitor to your website, build in backend income streams.
You can be making $50,000 instead of $10,000 with the correct backend sales process and put everything on autopilot. It’s the best ‘set it and forget it’ marketing system you can have.
For example if you’re selling a $47 ebook on choosing the right webhosting, your backend could be an annual $397 webhosting package. Makes perfect sense.
There you go...7 simple steps to your internet wealth!
These are the core pillars to your LONG-TERM business success.
Focus, profit, grow.
Hope you learned something useful today, have a great weekend!
The ‘Midas Touch’ is Yours,
Ewen
PS. If you feel others can benefit from this, send them to this blog.
PPS. Please leave your thoughts and comments, I appreciate it!




12 Comments:
This is really great advice Ewen. i think that was the number one thing holding me back when I first started out... it's like teenager's first time at the mall, or when you first go to Disney World - you just don't know which way to go so you go everywhere so you can experience everything...
I think one of the main points to consider are:
1) determine your area of focus, and,
2) stay focused!
We can't have one without the other!
Some good advice, Ewen.. thanks!
yes my big prob is focusing on ONE thing and finnish it before starting out a new project...
i am like a kid in an candystore...running around, look at that one...and that one!
Yes, I agree that it's ULTRA important to focus on just ONE project at a time...and finish that project before taking on any new ones.
This is a problem that mant entrepreneurs/marketers face when starting out (including me).
Ewen,
I was like the kid who wanted everything she saw and had absolutely no focus on what I wanted to do. As soon as I focused, everything started to grow on it's own.
focus, focuS, focUS, foCUS, fOCUS, FOCUS.
Thanks for keeping me reminded.
Thank you Ewen.
I really find your stuff helpful
and creative.
I just made up a site for your
Ewen Chia's Secret Affiliate
Weapon. It is my first
web site from scratch, but you
inspired me to get busy doing
something.
I can't wait to learn more from
you.
Thank you again.
Dollie
Thanks Ewen,
Focus is one of the main point we should apply in the beginning.
The Internet is too wide, and if you don't Focus, you may spend months without doing nothing.
Franck
Look at my NEW website, after Focusing!
Another Reward of Focusing:
Look at my second website, after Focusing!
I have many nore, also blogs, but I won't let all my work here...
Ewen,
Do you offer any of the blog entries as articles? I would like to be able to include a few in upcoming newletter issues. I particularly like this "How to break out of the info overload..." article.
Please let me know
Ewen,
Do you offer any of the blog entries as articles? I would like to be able to include a few in upcoming newletter issues. I particularly like this "How to break out of the info overload..." article.
Please let me know
Great post Ewen.
This is definitely something I need to do more - Focus! I'm doing too many money-making models right now - and one of the reasons is because internet marketers are so good sellers; everything is limited, time-sensitive, you have to get into this right now, etc... that you feel like you're losing out on big money. But by giving into all the pressure you're actually losing money by not focusing.
I knew this already and I have to focus more.
Thanks for the reminder :)
Would you consider making blog articles available for newletters, if we leave completely intact and provide resource box with link and details?
Great advice Ewen and Thanks for sharing ! I found info overload as one of the main factor newbie failed to make real money online.
With hundreds or even thousand of opportunities available online and new one surface everyday, I believe "stay focused" is crucially important !
You have laid out a very good advice to everyone. :)
Ben
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