Email Magic

Alright, here's an interview I did with Mike Merz for DEMC couple months ago, thought I'll share it with you. It's on email marketing (or autoresponder marketing as he calls it) so it's right up your alley...hey you may even find a few great tips.

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An Interview With Super Affiliate Ewen Chia.

Pareto's Principle ... the 80-20 rule, which implies that 20% of the actions are responsible for 80% of the results, would probably change to the 95-5 rule when it comes to affiliate marketing (5% of all affiliates generating 95% of the affiliate sales).

Ewen is no doubt near the top of that 5%, his affiliate marketing techniques and strategies having put him on every joint venture list from here to Singapore (where, incidentally, he hails from). Ewen has made many a happy affiliated merchant, in addition to himself, a ton of money with his promotional skills...and he only works part time! I think it's a safe bet that Ewen owes a lot of his success to autoresponder marketing. Follow me as I try to extract some powerful "super affiliate" tips from Ewen.

Mike:

Greetings, Ewen! So glad you found time to share some of your personal autoresponder marketing techniques with us today...

Ewen:

Hi Mike, thanks for the superb introduction...to each special subscriber of DEMC, thanks for having me here today. I aim to provide you with some insightful techniques on autoresponder marketing in this interview. Read on to learn how you can have a ‘mindset change’ on autoresponder (and e-mail marketing in general) which will immediately add more profits into your pockets and bottom line.

Mike:

Let's start with a rather general query, how important a part do autoresponders play in your overall Online Marketing strategy and why?

Ewen:

Autoresponders are perhaps one of the best inventions ever to hit the net for marketers. I guess that speaks volumes about how valuable I find it. I won’t define what it is here but I want you to think about it’s basic function as a marketing tool: it is basically a script to capture, follow-up and maintain contact with your prospects on autopilot.

But the more important thing here is, autoresponders provide you with the ability to create RELATIONSHIPS with people quickly and easily...thus it’s really a powerful relationship-builder. Using this principle, I’ve normally used autoresponders two ways in my businesses:

1. As part of a system to drive prospects into my sales funnel, and
2. More importantly, as a vehicle to produce and maintain profitable relationships with like-minded people as mentioned.

Now here’re two views of autoresponders you may not have thought of before:

1. The ‘Robot’ element: The sequential follow-up messages – for automatic delivery of follow-up sales messages or ecourses in order to result in a sale.

2. The ‘Human’ element: The live broadcast function - You can have direct correspondence with your subscribers to enhance the relationship. Be it educating them, rewarding them or recommending quality resources to them. Try to use the “Human” element more. Sometimes we do forget that it’s all about people and about creating trust and rapport with them.

Mike:

Are you a fan of building sub lists, general lists, or both? Has one method proved for effective than the other for you?

Ewen:

I’m a fan of both as they’ve different functions. As an example, a general list can be used for personal branding and announcement purposes. You can then split up this list into targeted sub-lists by driving subscribers into specialized topics you’ve identified.

It’s what I always term as the ‘mini market’ meaning a sub-market of a general market. For instance, learning to play music is a mini market of music in general. This creates laser targeted sub-lists for you…making it easier to get the sale.

Here’s a personal example of a sub-list I created where you’ll also be able to download a great report called “Lifetime Traffic”

To answer your question, I specialize in building the ultimate sub-list list, known as the CUSTOMER LIST...the best part’s I do it all totally hands-free using other people’s time, money and resources.

It’s much too long to go into it here, but I do reveal exactly how to achieve this in Power Affiliate Marketing. It’s on page 61 and called “The PJV Way To Massive Customer Lists”

Also remember, it’s often NOT the size, but the RESPONSIVENESS of the list that matters. Most of my own lists are very small in fact. The more you target the market and the more you create value for your subscribers, it follows that the more responsive your list will be. Think about that.

Mike:

You're considered a "super affiliate" ... has that title been achieved in some part by email marketing techniques you've developed or adapted? Care to share a few of them with our readers?

Ewen:

Yes it is largely due to e-mail marketing though that’s only part of the entire equation. To elaborate, I’ve mentioned it’s really about how well you target your lists, and your ability to create and maintain that special relationship and trust. Now there ARE techniques to do that, some of them would be:

1. Be Human And Personal

Subscribers love to know more about the ‘human’ side of things, and if you share personal stuff with them sincerely, it works wonders in creating that ‘bond’. So always try to write a one-two line personal note in your e-mails.

I often use photos to bring this across, instead of just saying it in words. Here’s example 1 and 2.

2. No-Hype Honesty

An absolutely powerful way to create real trust is simply just by being honest and upfront. If a product sucks, say it sucks and don’t hype it up like everyone else. The next time a good product comes up, you’ll get more positive responses as they’ll know you’re helping them.

3. Differentiation

This is absolutely critical and will powerfully brand you. Insert some differentiation and uniqueness into your e-mail marketing strategy. One example is to create “Personalized Promotions” which I spoke about in “Power Affiliate Marketing”.

4. Value

The fourth step you must take is perhaps the most important aspect to note – give value. In ANY correspondence with your lists, be it in the follow-up ecourses, special messages, ezines etc. make a real effort to provide value. This can be in the form of useful content, freebies, tips, resources etc. You’ll win over more subscribers by doing this one thing right.

5. Plan Ahead

This is more of a mental strategy and it’s continuing to work very well for me. Know what YOU want to achieve with every email sent. There has to be an objective or action you want to get. Similarly if you’re promoting something, do set a target for yourself BEFORE sending it and aim to achieve this exact target. Just try it, you’ll be very surprised at the results. There’re many more strategies you can apply but time is limited here. I’ve listed a few great ones in a free report “Explosive Opt-In Profits” which is available as an instant download.

Mike:

With all the SP*M, filtering, legalities, etc., that email marketers have had to learn to deal with, what do you feel the future holds for this method of communication and promotion?

Ewen:

Presently there’re techniques to bypass filters etc. that work well, it’s all a matter of finding solutions to counter the problem the best we can. Frankly I believe more new innovative solutions will come into place to ensure that e-mail marketing remains a viable marketing tool. There’ve already been a few such bright sparks such as desktop autoresponders, toolbars etc. BUT more will come.

Mike:

So what is Mr. Ewen Chia up to these days? Anything new? ... on the horizon?

Ewen:

The latest project I’ve just launched is nothing short of amazing, sorry to toot the horn . But seriously, it HELPS the average person to build huge lists on autopilot, in a simple way never before possible with so little work.

It’s called the “Bullet Proof List Building System” and this is a *100% FREE* system that can add 10,000+ new targeted subscriber to your list every month automatically. It takes just 10 minutes to set up one-time. You can get started immediately with the step-by-step instructions in this secret report.

Prior to this, the last two projects launched was: Interview contribution in Success Launch and of course, Power Affiliate Marketing

Coming up very soon are two unique products: "How To Become An Expert In Your Niche In 30 Days…Or Less!” and “Stuff Your Inbox With Cash" secret toolkit

Mike:

Ewen, thanks for stopping by and sharing with us!

Ewen:

Thanks Mike for inviting me here, it’s a real pleasure. To all readers of DEMC, I'd like to thank you too for reading this, hope it has some useful information you can apply to your business. If you'd like to receive more proven tips and strategies on marketing, get yourself tons of 100% free marketing secrets here and I hope to be have the opportunity to be invited back again.

Regards,

Mike Merz

Mr. Merz is a well known Internet Marketing Expert, and owner of Internet Marketing For Newbies LLC. Stop by The Internet Marketing For Newbies Forum, and get interactive! http://www.im4newbies.com/forum/portal.php

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Hope you enjoyed that...comments please! :-)